As a place with a reputation for being at the forefront of emerging trends, Wynwood is the perfect representation of BLOC’s core values.

Around each corner there are endless blocks of outdoor murals, representing the best of the Miami street art scene. The district has become synonymous with fashion, contemporary art, and culture. Tourists and locals alike flock to Wynwood for its world-renowned art fairs, chasing the latest evolutions of culture.

As a place with a reputation for being at the forefront of emerging trends, Wynwood is the perfect representation of BLOC’s core values.


Around each corner there are endless blocks of outdoor murals, representing the best of the Miami street art scene. The district has become synonymous with fashion, contemporary art, and culture. Tourists and locals alike flock to Wynwood for its world-renowned art fairs, chasing the latest evolutions of culture.

Originally, Wynwood was known as the “Little San Juan” of Miami, as it used to be home to a large Puerto Rican population during the 1970s. Over the last 40 years, the district has shifted and grown into a bustling art district. Recognizing Wynwood’s potential to be an arts destination, Tony Goldman, a real estate developer who was instrumental in the refurbishing of a multitude of architecturally significant districts in New York City and Miami, began buying buildings in Wynwood in the mid-2000s and collaborating with the prominent art dealer and curator Jeffrey Deitch to bring more life into the district.

Turning the area into an outdoor art gallery through the creation of the famous “Wynwood Walls,” the two visionaries cemented the must-visit status of the district to tourists and locals. Creatives flocked to open businesses, art galleries, cafes, and restaurants. Around each corner there are endless blocks of outdoor murals, representing the best of the Miami street art scene, such as Shepard Fairey. The persiting aesthetic of the warehouses have been updated to industrial-chic boutiques and galleries. The district itself has become synonymous with fashion, contemporary art, and culture.

We’re excited to become part of this landscape and present our curated selection of local vendors back to the city-- kickstarting the BLOC worldwide project with style.

Austin

Austin - Named the ‘Live Music Capital of the World for a reason, Austin is fast becoming a favorite city to make a home for the millenial population, including tech start-ups and students. Shaped by the innovators of the future, Austin’s Independent Business Alliance even coined the slogan ‘Keep Austin Weird’ to promote local business, placing themselves in perfect alignment with our ethics. BLOC Austin will feature the smell of brisket, the sounds of broad genres of music playing - from metal to country and western - and a graffiti wall for the popular artists to display their work in tribute to the famous local landmark “Graffiti Park” that closed this year to the despair of it’s fans.

Downtown LA

Downtown LA - Active outdoors activities such as sunrise yoga sessions and surfing simulators will be held on BLOCS outdoor terrace, fueled by on-trend green juice smoothies. Night gives way to Hollywood's rock and roll, reflecting the diverse talents to be found from street performers to the big screen. Entertainment and performance will be the speciality of our Los Angeles project, like Los Angeles has specialised in entertaining the world with its stars for years. Classic black and white favourites can be shown at our outdoor cinema in tribute to the Golden Age of Hollywood. Melrose Avenue's fun style can be incorporated into the retail offerings, while a skate park attracts talented locals and spectators.

New York

New York - With it's fast paced food trends moving faster than social media can keep up, the multicultural birthplace of hip hop has plenty of personality to display. The scale of the city plus it’s extensive history of mass immigration allows every culture and counterculture to exist together and mix for generations, resulting in the true melting pot today. Find a snapshot of all the city in one space amongst our speakeasy-era cocktails, rare sneaker consignments, and performances from Broadway's future stars. In the city that never sleeps, BLOC brings something new to Brooklyn and Queens, the increasingly fashionable areas taking the spotlight away from serious Manhattan. If we can make it there, we’ll make it anywhere!

San Francisco

San Francisco - Foundation of the hippy counterculture, and one of the tech boom capitals of the world, San Francisco has not only kept up with the times consistently but has been reinventing them. Celebrating individuality and choice today as it did back in 1967, there’s no doubt that a BLOC would be welcome. Fisherman’s Wharf, once humble fishing port and now tourist mecca, supplies fresh seafood dishes for local flavour. Inviting vendors from Haight and Ashbury, as well as unexpected new concepts such as wearable technology, the San Francisco BLOC is a true cocktail of the old and the new.

Paris

Paris - Macaron creating workshops to cheese tasting, food themed experiences will be abundant in the French capital. Stylists will be on hand to give their advice, catwalks from up-and-coming brands dazzle, while revolving art displays from the small galleries of Saint-Germain-des-Prés cater to the artistic set. Retail experiences are endlessly present in one of the shopping centers of the world, but Paris is more than its global luxury brands. Small atelier perfumes and jewellery creators will be the focus of BLOC Paris’s installment, capturing the effortless chic of the city, and the art of ‘joie de vivre’.

Tokyo

Tokyo - Showing Eisa drumming performances from Okinawa, and inviting guest demonstrations from the likes of Asimo the robot, we envision eating the best onigiri in Kantō, next to Odaiba bay. Japan’s vibrant society, imported all over the world from media to tea, is rich in still-undiscovered future trends, handmade crafts and street food. Kimono dressing and tea ceremonies show off the best of Japan’s ancient cultural traditions, while modern culture fans can enjoy meeting their Manga creator heroes.

more locations coming soon...